Back to Basics and email marketing. Over the last couple of weeks we've been looking at some email marketing signup forms. And it's quite interesting when an organisation decides to put a tick box, although sometimes it's the software that has a tick box that you cannot remove. When someone is signing up for your email marketing list, you might create a form where someone can insert their email address and there's a tick [...]
I am on a number of mailing lists, like most of us :-) One of the companies I receive a newsletter from sent me details of an event. Somehow I ended up on the list of interested parties for this event and started getting emails about it (I don't remember signing up but the company says I did). Anyway after the initial few emails, I started getting texts about this event promoting it. I [...]
GDPR is on the horizon and lots of organisations are seeking reconsent by sending you an email to get you to reconfirm your email address. And that's fine providing they are doing it the right way. I was contacted recently by a charity seeking reconsent. They had made some fundamental mistakes, including a data breach! What did they do? Firstly when seeking reconsent they sent an email to all the subscribers via outlook and [...]
I don't know about you but I think this is starting to be common practice in some retailers, the dreaded "Would you like your receipt emailed to you?". Now I know about data protection compliance and I know that this fills me with dread, especially if there is a queue, I could probably gather 5 or 6 emails addresses before they even get to me. :-) And its a really simple question isn't it. [...]