It’s an easy mistake to make………….
GDPR is on the horizon and lots of organisations are seeking reconsent by sending you an email to get you to reconfirm your email address. And that's fine providing they are doing it the right way. I was contacted recently by a charity seeking reconsent. They had made some fundamental mistakes, including a data breach! What did they do? Firstly when seeking reconsent they sent an email to all the subscribers via outlook and [...]