Marketing Archives - GDPR Advisors

18 11, 2024

Don’t Let Data Protection Fear Paralyse Your Business Growth

The fear of data protection legislation is creating a new type of business paralysis, where companies are so worried about making a misstep that they're choosing to do nothing at all. Recently, I encountered this exact scenario with a new client who was hesitant to review their digital marketing practices simply because they weren't confident in their understanding of data protection regulations. This fear-based approach to data protection is holding businesses back from marketing [...]

10 06, 2024

Do I need a tick box for GDPR?

"Do I need a tickbox for GDPR?" is one of the most common questions we get asked in our Membership - Your GDPR Advisor. Unfortunately, it is not a simple yes or no answer. It very much depends on what you think you need a tickbox for. The purpose of a tickbox is so that you can get consent for something, but a tickbox isn't always necessary. For example, a newsletter subscription form does [...]

16 05, 2022

Legitimate interest as a lawful basis is not an excuse to market to everyone.

This week through the helpline, we had a call from a company who had used legitimate interests to scrape email addresses from the web, and then send them marketing information. They explained that marketing emails were in their interests and the interests of the person emailed so they could place their services and goods on the caller’s platform for sale. There are very specific rules about email marketing both in data Protection legislation and [...]

30 04, 2022

Email Marketing – Do I need a tickbox?

Back to Basics and email marketing. Over the last couple of weeks we've been looking at some email marketing signup forms. And it's quite interesting when an organisation decides to put a tick box, although sometimes it's the software that has a tick box that you cannot remove. When someone is signing up for your email marketing list, you might create a form where someone can insert their email address and there's a tick [...]

23 09, 2019

Marketing Texts and Phone Calls – how to get it right.

I am on a number of mailing lists, like most of us :-) One of the companies I receive a newsletter from sent me details of an event. Somehow I ended up on the list of interested parties for this event and started getting emails about it (I don't remember signing up but the company says I did). Anyway after the initial few emails, I started getting texts about this event promoting it. I [...]

2 10, 2017

Pet Insurers in the Doghouse

We have just got a new puppy, turns out she is a rich source of potential data protection and GDPR breaches. :-) Lets start with trying to insure her. We already have another dog so I rang to get a quote for adding her to the policy. The lovely person gave me a quote and then asked if I would like it emailed to me. I said yes, this was my first mistake. I [...]

18 09, 2017

Would you like your receipt emailed to you?

I don't know about you but I think this is starting to be common practice in some retailers, the dreaded "Would you like your receipt emailed to you?". Now I know about data protection compliance and I know that this fills me with dread, especially if there is a queue, I could probably gather 5 or 6 emails addresses before they even get to me. :-) And its a really simple question isn't it. [...]