Legitimate interest as a lawful basis is not an excuse to market to everyone.
This week through the helpline, we had a call from a company who had used legitimate interests to scrape email addresses from the web, and then send them marketing information. They explained that marketing emails were in their interests and the interests of the person emailed so they could place their services and goods on the caller’s platform for sale. There are very specific rules about email marketing both in data Protection legislation and [...]